Cool mind. Business impact. Human heart.
Featured projects
Four products where design moved the number that mattered.
Nice to meet you, I’m Guido
Senior product designer with 13+ years across travel, fintech, enterprise and DTC. I lead research, build design systems and ship end to end.
I came up through advertising and web development, so I move from problem framing to pixels to front-end without friction. Engineers get feasible designs. Stakeholders get decisions backed by data.
Core Competencies
Conversion & CRO
Finding where intent leaks and closing the gap, from checkout to sign-up.
End-to-end product design
From first research session to shipped interface. I own the whole problem.
Design systems
Components and rules that let teams ship faster without drifting.
Research & framing
The real problem first, screens second. Data over opinions.
Data-dense UX
Tools used eight hours a day, built for speed and certainty.
Front-end fluency
I prototype in code and speak the engineers’ language.
Skills
The toolkit behind the work, indexed.
Design
- User experience (UX)
- User interface (UI)
- Conversion design (CRO)
- Design systems
- Prototyping
- Wireframing
- Information architecture
Process
- User research
- A/B testing & experimentation
- Stakeholder communication
- Cross-functional collaboration
- Problem framing
- Design mentorship
Technical
- Figma
- HTML & CSS
- Framer
- Design tokens
- Analytics & heatmaps
Experience
13+ years, startups and large companies alike.
PurpleFireLead UX/UI Designer
Dec 2023 – Now
StaircaseProduct Designer
Jul 2021 – Nov 2023
CookUnitySenior → Lead Product Designer
Jun 2019 – Mar 2021
Thomson ReutersSenior UX Designer
Aug 2018 – Dec 2018
DespegarUX Designer
Jun 2013 – Aug 2018
Let’s collaborate
Write me an email and I’ll respond within one business day.
Open to senior product design roles and selective freelance. Remote, worldwide.